Marketing Your Business




Marketing should never be a one-off thing so batch your marketing into campaigns – this could be a campaign to promote a new class,
a single workshop or to a highlight a specific element of your service, or even just to launch yourself in your area.

Anytime that you need to generate new interest in what you offer plan a campaign. Marketing campaigns should have goals that can be measured…otherwise how do we know if our marketing efforts have been successful or not?

To help provide an effective structure for your campaign every plan should follow the “5 W’s of Marketing” the “who”, “what”, “where”, “when”, and “why”.

By following this simple structure it will help you target your campaign in the right places, for the right people, at the right time, in the right way and with a clear end goal.

Presented by Julie Ironside